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Roodeberg Classic Red has a lifetime of stories in every bottle

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Roodeberg has been part of the fibre of South African wine culture for over 70 years with a lifetime of stories in every bottle. To celebrate Roodeberg’s legendary standing, the Classic Red 2019 has been released in limited edition gift packs that tell the story of the wine’s remarkable legacy.

Perfect for the festive season, the storytelling gift packs take wine lovers down memory lane tracing milestones spanning seven decades of this proudly South African wine.

Roodeberg’s epic story began in 1949 and evolved over time from the master’s original blend to an accessible contemporary classic in step with changing times yet rooted in tradition.

Its rich heritage is the stuff of legends. Although the wine was produced for export from the onset and only became readily available to locals in 2004, Roodeberg has always enjoyed iconic status in the hearts and minds of South Africans. It is said that bartering sought-after test match tickets, biltong and the like ‘under the table’ in return for a bottle or two was common practice.

Today, Roodeberg continues to bring people together with its outstanding quality and consistent drinking pleasure with the promise of a story in every bottle.

This famous blend of classic red varieties including Cabernet Sauvignon, Shiraz, Petit Verdot and Tannat, erupts in your glass with aromatic layers of red and dark fruit, cassis and hints of sweet spice and dark chocolate. The palate is elegant and well-rounded with nuances of cedar oak and dark plums, supported by elegant silky tannins that linger long after the last sip.

Roodeberg is a true South African original that has stood the test of time. It’s the heart and soul of memorable moments and is best enjoyed with friends and family over a hearty roast, around the braai or with your favourite chicken dish.

The festive, storytelling gift packs are available at leading stores from November and are priced at around R99.

Read more about the rich heritage of this classic red blend.

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